Janel McFeat
Director of Marketing, Local Business Writer
Yellow Bird Press | Nancy Archer Design, LLC
Did you know that a branded vehicle in Seattle generates approximately 2.6 million impressions each year? How many impressions would your city produce?
According to a study conducted by Arbitron Inc., an international media and marketing research firm, findings indicated that one out of three Americans do not read a daily newspaper. However, almost every American travels in a vehicle or carpools each week.
A very important way for companies to advertise their products and services to the masses is to incorporate vehicle branding into their marketing strategy. Vehicle graphics are a successful, proven advertising platform that reaches across all socio economic classes.
With that said – Nordstrom, a leading fashion retailer, got it right again. Nordstrom recently joined forces with SuperGraphics to brand their same-day delivery vans in key test markets.
These test vans were transformed into “rolling billboards” to promote the company’s new
same-day delivery service – an offering that is sure to be a hit for the Christmas Season!
Sound enticing? Find out if you are in a participating area code: Click here...
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